O processo de construção do conhecimento em ambientes de trabalho híbrido em startups financeiras do estado do Paraná à luz dos conceitos da teoria ator-rede e do Ba

Abstract

Knowledge requires a context to be created, which may be physical, virtual, or mental, and is generally a combination of all three. After the Covid-19 pandemic, more flexible work modalities expanded, such as hybrid work, in which employees alternate between performing their activities at the company, at home, or in a third location, highlighting the role of different actors in this work arrangement and the consequent formation of interactive networks. In this context, this research investigates how the knowledge construction process occurs in hybrid work environments in financial startups in the state of Paraná. The general objective is to propose a framework, composed of actions and processes, aimed at optimizing knowledge creation and sharing in the hybrid work environments of these startups, considering the concept of Ba. The study was guided by an interpretivist perspective, taking into account the subjective meanings and sociopolitical dimensions inherent to the phenomenon analyzed, as well as the symbolic actions through which individuals construct and reconstruct their own realities. Regarding the methodological design, the research was predominantly descriptive and employed bibliographic research and diagnostic field research, conducted through questionnaires, as data collection methods and techniques. The results indicate that knowledge construction in hybrid work environments in financial startups occurs through the articulation of physical, virtual, and mental spaces, mediated by technological artifacts and supported by sociotechnical networks formed by human and non-human actors. Different configurations of Ba were identified as fundamental enabling contexts for knowledge creation and sharing. As the main contribution, the research resulted in the proposal of a framework, validated by experts, aimed at optimizing these processes in hybrid work environments. It was also identified, as a theoretical finding, the emergence of the Hybrid Integrative Ba as an articulating condition that integrates the different enabling contexts and sustains the continuity of knowledge creation in hybrid environments, indicating that coherence among physical, virtual, and mental spaces is essential to prevent cognitive fragmentation and to ensure relational, strategic, and sociotechnical alignment in the knowledge construction process.