O design como forma de diferencial competitivo em uma indústria moveleira situada no Oeste do Paraná

Abstract

From the moment that there is an increase in demand for any product or service, organizations tend to suffer from increased competition. Analyzing this fact, the search for differentials that keep them active in the market must be taken as a priority. Based on this, the present work makes a study of the business vision in design as well as its importance in organizations, and how the function responsible for the professional responsible for it in a furniture company is exercised. Research is carried out due to the highly competitive level among organizations, where companies are in constant search for differentials that keep them active in the market. In the present work, analyzes were carried out on studies already carried out, which show the importance of design in the furniture industries and how it can be seen as a competitive differential factor in the market, a study was also carried out in the company, where organizational aspects were raised . After analysis, a questionnaire was prepared, which was answered by the administrative manager of the organization and employees of the company, a questionnaire containing questions related to design and its aspects, such as the qualification of the professional in charge of exercising this function and his actions. Subsequently, alternatives were developed to invest in this segment to increase the company's competitiveness in the market. Through this study, it was possible to verify the importance of design in companies in the furniture industry and suggest alternatives for the organization aiming at expanding this field through its characteristics.